1. DIG INTO YOUR DATA BASE

Do you have any leads you weren’t able to contact from earlier in the year? Throughout the year, keep a running list of leads you weren’t able to connect with. Make sure to include pertinent notes, like why they weren’t ready to buy or things they were interested in. When things slow down, dig up that list and give older leads a call to check in. Maybe they’ve changed their minds and are ready to start looking again, have decided to upgrade their home, or know of another family member or friend who needs to buy or sell. 

2. TAP INTO THE HOLIDAY SPIRIT

Think outside the box, and share some holiday love with your clients. Show past, and prospective, clients you’re thinking of them by utilizing a treat delivery service. Or better yet, deliver a treat or care package yourself. If a delivery service is out of the question, and in-person contact isn’t feasible, you can never go wrong with a personalized, hand-written note.

3. INVEST IN YOURSELF

When things are slowing down for business, it’s the perfect time to invest in yourself. If there’s a training or certification you’ve been putting off, add it to your to do list this season. Optimize & organize your CRM, build a weekly or monthly newsletter, analyze your lead sources, and streamline your follow-up processes for when things rev up in the upcoming year. These tasks may feel like busy work, but putting in the time now will ensure that every lead received or generated is thoroughly & routinely contacted and will only benefit you when referrals are abundant and ready to go.

4. RECHARGE

A lull in the season is the perfect time to take a little time to recharge. Make time to spend with friends and family during the holidays. Go to that holiday gathering, or take that long-awaited vacation. Not only will taking time for yourself recharge your batteries and make you more productive overall, but stepping outside of your normal work routine for a much needed break often leads to more overall productivity. Plus any social gathering has the potential to open you up to fresh new connections and referrals!

5. NETWORK, NETWORK, NETWORK

Be present at events, show your real estate expertise, and expand your reach in any way possible. Consider creating content to share on social media platforms, whether in a live video or written format. Attend events that can put you in touch with new people. Tune into webinars or consider participating in your local chamber of commerce and attending their events regularly.

6. BUILD A PIPELINE

Make a plan for the upcoming few months and make sure that you have a way to consistently generate new leads every day and a CRM system that can manage those leads and set reminders for follow up. Some leads may not be ready to purchase until the snow starts melting and the weather warms up, but building your database now will ensure a healthy clientele of active buyers and sellers in a few months.

7. PREPARE FOR THE WINTER!

In most US markets, the winter weather can have an extreme effect on real estate activity. Now is the time to take some time and set goals and priorities for the upcoming couple of months. Set aside time to write your goals down in a place you can see them often, and set a game plan for tackling them. While winter can typically be a slower season in the real estate market, it can also be a valuable time to recharge and set yourself up for success for the following year. Using our tips above, get yourself ready for a successful year ahead.

Looking to generate high-quality leads in your pipeline? We generate high-quality leads for real estate agents and lenders across the country, and we’re happy to help generate quality leads for you. 

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