December 10th, 2020
Pay Now or Pay Later:
Should You Pay For Leads Upfront Or At Closing?
When it comes to real estate, there are two philosophies when it comes to paying for leads: paying up front for leads and paying at closing. There are a few factors to consider when determining which is right for you. While there are benefits to paying for leads at closing; no out of pocket costs, and exclusive leads to name the top two, paying for leads upfront can be a less expensive, more lucrative option. Read more about the pros and cons of each below.